Carrefour has launched what it calls the world’s first ‘sail thru’ supermarket, targeting yachts and watersport enthusiasts who need emergency supplies.
Taking its grocery offering to the high seas, the Majid Al Futtaim-owned supermarket chain will operate three custom-built floating shops at Kite Beach, Jumeirah Public Beach and Al Sufouh Beach.
A company statement said the service would be subject to weather conditions. Stocking products tailored to a sea-faring audience, Carrefour said that customers would be able to purchase goods such as hot and cold snacks, ice cream, fresh food and beverages, in addition to non-food items like sunscreen and medicine.
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